Logo and brand design
Ace Consulting underwent a complete brand design process from scratch. The challenge was to appeal to diverse industries while maintaining visual interest. By incorporating striking visuals, we were able to ensure consistency throughout the brand, while also creating a distinct atmosphere for each subsidiary.
The objective of this project was to develop a comprehensive brand system that caters to various industries, with a primary emphasis on the courier identity. This is because the courier brand regularly interacts with customers through social media and the delivery system. Distinct colours have been employed as visual cues to differentiate each company, while the use of consistent graphics ensures a cohesive look and feel.
The rebrand includes the design of the logo, graphic elements, and the development of colour palettes, all intended for use in both print and digital media.
